Purchasing Better Electronics

LED Signage 101: 3 Helpful Design Tips For Creating An Effective Sign

Outdoor signs are a huge asset to businesses. Signage allows businesses to catch the attention of customers, which increases sales and recognition. Unfortunately, many people struggle to create an effective outdoor LED sign. Luckily, creating a compelling sign doesn't need to be hard.

So what should you keep in mind when designing an LED sign? Here are three helpful tips:

1. Trigger An Emotion

A lot of people stop into shops and purchase something due to an emotion being triggered. A funny, sincere, or even romantic sign can make all the difference when it comes to attracting customers. Now triggering emotions might seem difficult, but it's actually quite simple. A small phrase that appeals to a specific emotion is all you need. For example, a phrase such as "Get Her Attention," is enough to gain the attention of a passerby. It's simple and effective, all without being boring. So don't list off benefits or boring details, make your sign simple and trigger an emotional reason for your customer to visit your store.

2. Update It Regularly

Another helpful tip is to keep your sign new and fresh. Someone walking by your storefront will get bored quickly if they see the same exact sign every single time they walk by. Luckily, with LED signage you can quickly and easily change what your sign displays. Whether you're having a huge sale or you have a new item in stock, be sure to update your sign regularly to keep it fresh and interesting.

If you don't have anything new to say on your sign, consider creating a fun message by using slides. LED signage can easily use animations and slides to make your message new and exciting. So definitely consider utilizing these features, especially if you aren't adding any new information to your sign.

3. Ensure It Can Be Read

Finally, make sure that your sign is simple and easy to read. Funky texts and odd colors might seem fun, but they could be disastrous. Keep your sign simple and use standard fonts in a large size. Additionally, ensure that the colors aren't too similar so that your message doesn't get lost. Remember, your sign needs to be easy to read in order to be effective. If you are in doubt about the readability of your sign, create the design you want and then look at it from the customers viewpoint. If you find that something doesn't work, adjust and retry.

An LED sign is a great way to advertise your business and services. If you have been interested in using one of these signs but were feeling intimated, don't worry. With these tips, you'll be well on your way to creating a fun and effective sign for your business.

About Me

Purchasing Better Electronics

When I started working from home a few years ago, I realized that the quality of my electronics was going to be extremely important. Instead of ignoring things like brand name and design, I started paying more attention to the specifics of what I was buying. I started doing research before investing in any product that might not work out long-term, and I focused on taking better care of things that I needed to use day to day. This blog is all about purchasing better electronics and knowing how to care for them properly, so that you don't wind up with electronics you don't use down the road.

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